Do you have the full picture of how your — and your competitors’ — advertising is performing around the world? According to Nielsen’s 2024 Annual Marketing Report, 72% of global marketers expect their ...

Retail media spend is growing. How are marketers incorporating retail media networks in their plans for the year ahead?

El panorama del marketing mundial en 2025 es dinámico. La rápida evolución de la inteligencia artificial y el auge de la publicidad que se puede comprar presentan oportunidades interesantes, pero el ...

“CTV is a strong channel for advertisers today but opportunities exist to make it even better,” said Bill Michels, Chief ...

Marketers today have access to various sophisticated tools to segment audiences based on intricate behaviors and interests, aiming for sharper focus on audiences. Yet, even with this drive for ...

Milan, June 3, 2025 – According to data released by Auditel, the Italian TV JIC, and analysed by Nielsen, a global leader in audience measurement, data, and analytics, on average, over 8 million ...

Streaming and connected TV (CTV) are increasingly becoming a dominant force in the television landscape and a critical component of modern advertising strategies. For marketers around the world, ...

Nielsen and VIZIO’s Inscape are extending their strategic data relationship, building on our collaboration that began in 2022. This multi-year agreement reinforces our shared commitment to delivering ...

There is no shortchanging the complexity of today’s media industry, or the impact that the ever-expanding range of choice has on effective cross-media measurement. That complexity, however, doesn’t ...

ภูมิทัศน์การตลาดโลกในปี 2025 นั้นเป็นแบบไดนามิก การพัฒนาอย่างรวดเร็วของ AI และการเพิ่มขึ้นของการโฆษณาที่สามารถซื้อได้นำมา ...

2025年のマーケティング戦略に、明確さと自信を。 2025年のグローバルなマーケティング環境は、非常にダイナミックです。AIの急速な進化やリテールメディアの発展などの新たなチャンスが広がる一方で、サプライチェーンの不確実性や消費者心理の変化 ...

2025 年的全球营销格局充满活力。人工智能的快速发展和可购物广告的兴起带来了令人兴奋的机遇，但该行业也在应对全球市场的波动，包括供应链的不确定性和消费者情绪的变化，从而带来了真正的挑战。 尽管存在这些不确定性，但作为营销人员，你的固有 ...