Learn how data-driven marketing transforms campaigns through personalization, real-time insights, and better ROI. A practical ...

Some 62% of market researchers say their team is now using generative AI tools, up 23 percentage points from 2024, according ...

If you want to boost engagement with your email campaigns, it helps to say "thank you" in the subject line, according to a recent report from Adestra. The report was based on data from more than 3 ...

Marketing Management - Creative professionals say they expect demand for video production, motion graphics, and creative ...

Marketing Strategy - Which high-growth, dynamic industries could transform the business landscape in the coming years?

Email marketing experts will urge you to follow the latest and greatest best-practices: Personalize your content, send to only engaged audiences, segment whenever possible and create accurate personas ...

Global podcast ad spend is expected to top $5 billion in 2025, according to recent research from WARC. The report was based on WARC’s dataset of advertising and media intelligence from around the ...

Communications is often a misunderstood discipline. It seems to have loose ties to a company's bottom line, and it's apparently far from the corridors of corporate decision-making. But in the last two ...

Which occupations in the United States are turning to generative AI tools the most for work tasks? To find out, Anthropic researchers analyzed millions of conversations from the Claude platform. An ...

An online display ad needs to be visible on a webpage for 14 seconds, on average, in order for a consumer to gaze at it for one full second, according to recent research from InSkin Media, Research ...

With more than 2.5 billion users worldwide, YouTube can be an incredibly powerful channel for advertisers. It can also be incredibly daunting. The platform has so many different ad formats—from ...

Your go-to for B2B Marketing Training and Consulting backed by data science, psychology, and—our secret weapon—real-world experience. Join 350,000+ marketers who rely on MarketingProfs for B2B ...