We invited 5 of today's top martech providers to show you their products' best features and benefits. Join us for live demos to see which time-saving tech is right for you—without the pressure of a ...

Most people are OK with social media influencers' promoting products—as long as the influencers actually use those products, according to recent research from Influence.co. The report was based on ...

Ever wondered how to implement behavioral progressive profiling throughout your potential customers' awareness journey so you can drive demand generation? In a "perfect" world, your ideal customer ...

Marketers say collecting good-quality data is the biggest challenge they face when trying to execute a data-driven strategy, according to recent research from Ascend2. The report was based on data ...

A lot of marketing directors are constantly tweaking their messaging. Sure, it's easy to get jammed up. Especially when you've got so many moving parts to consider. But I've spotted a few common ...

Some 62% of market researchers say their team is now using generative AI tools, up 23 percentage points from 2024, according ...

Ethical marketing helps B2B marketers align personalization with privacy, build trust, and create data strategies that ...

Microsoft now requires high-volume senders to publish a DMARC policy. B2B marketers must also prepare for its current ...

What are the most popular accounts on Pinterest? Which topics and subtopics do those accounts tend to cover? How frequently do they pin content? Researchers at SEMrush looked at the 500 most followed ...

This infographic covers ChatGPT prompts that marketers can use to generate content for nine common situations.

Diversity is Gen Z's norm. They are the first digital natives. They are shrewd consumers. They're politically progressive. COVID is their defining historical moment. The list of their core ...

Marketing Management - Creative professionals say they expect demand for video production, motion graphics, and creative ...