Ethical marketing helps B2B marketers align personalization with privacy, build trust, and create data strategies that ...

This infographic covers ChatGPT prompts that marketers can use to generate content for nine common situations.

The newly released 12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report highlights how B2B brands are waking up to the power of content marketing due, in part, to the COVID-19 ...

In times of crisis, people say they want brand messaging to make them feel happy and motivated, according to recent research from Attest. The report was based on data from a survey conducted in ...

Which artificial intelligence tools are searched for the most online? Which tools get the highest ratings from users and have the most social media followers? To find out, researchers at Tipalti ...

B2B marketers in the US expect to increasingly focus their budgets on tech, data, and events in the coming years, according to recent research from Plural Strategy. The report was based on data from a ...

Some 62% of market researchers say their team is now using generative AI tools, up 23 percentage points from 2024, according ...

One is buttoned up; the other likes to test boundaries. One wields a sharp pencil; the other prefers colored markers. One focuses on mitigating risk; the other on being seen and heard. I'm referring, ...

Americans view Seventh Generation, TOMS, Zoom, Allbirds, and AbbVie as the most purpose-driven brands, according to recent research from StrawberryFrog and Dynata. The report was based on data from a ...

Microsoft now requires high-volume senders to publish a DMARC policy. B2B marketers must also prepare for its current ...

Marketing Management - Creative professionals say they expect demand for video production, motion graphics, and creative ...

An online display ad needs to be visible on a webpage for 14 seconds, on average, in order for a consumer to gaze at it for one full second, according to recent research from InSkin Media, Research ...