The dynamics between the cohort and their millennial parents signal what’s to come in advertising, according to research from ...

Out-of-home ads will assess factors like location and ambient temperature to serve up messages to consumers most in need of ...

CMO Debbie Woloshin speaks about artificial intelligence and staying agile in her first interview since joining the apparel company.

The decision marks the close of a chapter for an industry trailblazer whose agency, Droga5, was the cornerstone of ...

The cosmetic brand is working with the social media star, famous for sailing from Oregon to Hawaiʻi with his cat, on a Roblox ...

Brands including McDonald’s and Starbucks are taking big swings with creative campaigns, evolving loyalty strategies and ...

PepsiCo this week finalized a $1.95 billion acquisition of the brand, which has used a “community- and culture-first approach ...

Executives detail the innovation strategy at the Coca-Cola brand, which recently became the No. 3 carbonated soft drink in ...

Emily Ketchen discusses bringing artificial intelligence into the marketing organization and how to stay agile during periods ...

The company’s first global campaign for its frozen fries was designed to make sustainability more easily digestible, explains ...

Consumers can enter to win a stay at a themed suite in Las Vegas by posting a TikTok video using a new Uno Reverse Card ...

The tie-ups put the spotlight on CTV and first-party data as the e-commerce giant’s advertising offering grows at a faster ...