In 2001, Hilton International set out to develop a new resort brand, to capitalize on the growing popularity of resort holidays, by taking advantage of its existing leisure properties. Hilton wanted ...

The management of McDonald’s Argentina faces a communications crisis: A controversial TV program urges consumers to stop visiting McDonald’s stores and refrain from eating McPollo (McChicken) burgers ...

The case describes a decision-making situation on the future of manufacturing for tape drives at Hewlett-Packard. HP has used several different manufacturing partners in the earlier versions of its ...