Social apps made up around 10% of all app downloads in 2024, making them one of the most popular app categories. TikTok, Instagram, WhatsApp, and Facebook ...

This section hosts the affiliate networks that support the most popular among publishers commission type – CPM (stands for Cost Per Mile / thousand views). This is the most appealing compensation ...

Mobile apps are big business and companies spend significant advertising budgets on increasing app installs. In 2022 alone, ...

Marketing sits at the heart of mobile app growth. It drives discovery, powers engagement, and converts users into revenue. But the complexity of the ...

A comprehensive look at the 2025 app marketing landscape, with essential tools, platforms, and services for every stage of growth.

Shumel has been working in app marketing since 2015, starting out agency-side at Fetch and later at M+C Saatchi Performance. He went on to found his first startup, Appsumer, which focused on solving ...

"Every year, we say it’s the hardest year to grow an app," Flo Health CEO Dmitry Gurski joked to a packed house. "But after 16 years, I’m convinced: it ...

Is your MarTech stack helping your app grow or holding it back? Many businesses are unknowingly wasting budget, missing key conversion opportunities, and falling behind competitors because their ...

AIBY, a leading American co-founding company in the mobile app industry, has announced the launch of EpicScale, a new publishing company dedicated to ...

David is a freelance writer and event host. He launched Mobile Marketing Magazine in November 2005 and edited it for 18 years before returning to a freelance career in December 2023. He was also the ...