National CineMedia, the largest cinema advertising platform in the US, and cross-platform TV ad measurement company iSpot, ...

In its first-quarter earnings report for 2025, AMC revealed that its total revenues fell by about 9% year-over-year, while ...

The advertisements before movies are expected to get longer at AMC Cinemas. But it’s to combat one thing. The cinema chain is joining major competitors in running even more commercials starting in ...

Operative, the advertising management solution for media companies, has announced that National CineMedia (NCM), a specialist in cinema advertising, has partner ...

As if waiting for a movie to start didn't take long enough, AMC Theaters has decided to add more commercials to films' ...

AMC is joining major competitors in running even more commercials before the movie begins starting July under a new ...

Moviegoers may have to wait a little longer before movies start at AMC Theaters as the theater chain is updating its pre-show ...

Starting July 1, AMC Theatres, the largest cinema chain in the U.S. and Europe, will introduce an additional commercial to ...

AMC Theatres will run an additional ad with the already existing pre-movie commercials and movie trailers, reports confirmed.

Moviegoers may have to wait a little longer before movies start at AMC Theaters as the theater chain is updating its pre-show ...

AMC Theatres announced it will be adding commercials before movies, in addition to the already lengthy amount of trailers and ...

Despite AMC's belief that the pre-show ads will not have a negative impact on the customer, the move sparked outrage on ...