However, this isn’t an expansion strategy, it seems to be a mere claw to get out of the hole they have found themselves in.

Executives detail the innovation strategy at the Coca-Cola brand, which recently became the No. 3 carbonated soft drink in the U.S. As the 2025 season begins, CMO Phil Cook details the insights behind ...

Outline the Department’s focused strategy for promotion of Goa during the upcoming monsoon season and the overall tourism ...

Your go-to for B2B Marketing Training and Consulting backed by data science, psychology, and—our secret weapon—real-world experience. Join 350,000+ marketers who rely on MarketingProfs for B2B ...

Micro-virality means creating content that becomes popular within a small, focused group of people. Unlike traditional viral ...

A direct marketing pitch that is delivered to the widest possible audience is probably the least effective. With that strategy, the company may gain a few customers while annoying all of the other ...

Accel has maintained a strong and steady presence on the Midas List, consistently proving its position as one of the most ...

The field of product management is evolving due to AI, complex customer needs, and rapidly changing business environments.

1 Day ABNB -0.73% DJIA -0.61% S&P 500 -0.67% Leisure/Arts/Hospitality -0.22% ...

GSK has shifted towards a global marketing model influenced by a Netflix-style approach that aims to match content to the person receiving it. Richard Staines heard about this new strategy at the ...

This year marks the 15th anniversary of the modern Forbes Midas List. To celebrate, we’re looking back at the investors on ...