Lexus is expanding its partnership with the Premier Lacrosse League as the Japanese automaker becomes its first automotive ...

The American Athletic Conference is set to announce the creation of American RISE Ventures, a vertical designed to roll up ...

The UFC crushed revenue and sponsorship records on its way to winning Sports League of the Year at the Sports Business Awards ...

Sports Business Awards were celebrated Wednesday night in N.Y. City, and 18 honors were given out during the evening.

U.S. Olympic and Paralympic Committee CEO Sarah Hirshland won the 2025 Sports Business Award for Sports Executive of the Year ...

The 18th annual Sports Business Awards were celebrated Wednesday night in New York City. The winners were determined by a ...

JIM IRSAY -- the longtime Indianapolis Colts owner and CEO -- died on Wednesday at 65, the team announced in a statement.

Iowa State AD Jamie Pollard said that the college sports industry is prolonging the inevitable by not fixing structural ...

Univ. of Texas AD Chris Del Conte posits the Longhorns as being in the entertainment business as he fights for fan money with the other offerings in Austin.

U.S. Secretary of State Marco Rubio told lawmakers today that President Trump’s administration is considering putting consular officers on double shifts and employing artificial intelligence to surge ...

The May 21 edition of SBJ Marketing dives into 160over90's wins for the FIFA World Cup with business for McDonald's and ...

USL Championship club Sacramento Republic has filed new plans for a stadium in Sacramento’s Railyards development, with some ...