资讯

There's a view that the UK is suffering a creative crisis in adland with fewer people possessing the skills to produce ...
Top Tips for Cannes Twix - ’Two Is More Than One' Adam&eveDDB hire Vedran Rupic to launch Twix’s new brand platform with a ...
Not so long ago the world's companies, including agencies and ad holding groups, were falling over themselves to boast of their DEI (diversity, equity and inclusion) credentials. Then a nasty orange ...
One of London's more eagerly-awaited creative start-ups is officially launching, Ace of Hearts founded by former adam&eveDDB ...
How can the ad holding companies, especially WPP, repair their fortunes? By reducing their reliance on clients for a start, ...
The French Senate has backed a new bill targeted at ultra-fast fashion sites like Shein and Temu that includes a ban on ...
At least WPP CEO Mark Read got his timing right: earlier this week he announced he was to step down, days before one of his ...
In his new role as Ocean Outdoor chairman, OOH evangelist Tim Bleakley is on a mission to Make Outdoor Creative Again (MOCA).
US businesses lined up behind Donald Trump in last year's Presidential election and now they're seeing the consequences: ...
A new study, ‘The Attention Dividend’, reveals premium large format digital out of home (DOOH) attracts five times more ...
BigSmall, the agency founded by ex-WCRS CEO Matt Edwards, has taken the chaos of Cannes Lions and turned it into an absurd “festival survival simulator” - complete with beachside panels, rosé-fuelled ...
Out of Home global ad revenue reached $46bn - a ten per cent increase on 2023 - in 2024 with $49bn forecast for 2025, World ...