Some 62% of market researchers say their team is now using generative AI tools, up 23 percentage points from 2024, according ...

Microsoft now requires high-volume senders to publish a DMARC policy. B2B marketers must also prepare for its current ...

Landing pages have become a digital marketing staple. Marketers now spend countless hours planning, building, and testing a range of landing pages. Despite their popularity and the amount of resources ...

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Marketing Management - Creative professionals say they expect demand for video production, motion graphics, and creative ...

Marketing Strategy - Which high-growth, dynamic industries could transform the business landscape in the coming years?

An online display ad needs to be visible on a webpage for 14 seconds, on average, in order for a consumer to gaze at it for one full second, according to recent research from InSkin Media, Research ...

Human content creates trust and emotional connection in ways AI-generated content still can't match. Here's why sounding ...

Small business owners are adapting fast, using old and new tech and channels to deepen customer relationships, boost ...

Advertising & Promotions - Global ad spend on professionally produced news content will fall to $32.3 billion this year, a 33 ...

If you're reacting late to buyer signals, you may lose the customer along their journey. Start responding in real-time with ...

Email marketing experts will urge you to follow the latest and greatest best-practices: Personalize your content, send to only engaged audiences, segment whenever possible and create accurate personas ...