Some 62% of market researchers say their team is now using generative AI tools, up 23 percentage points from 2024, according ...

Landing pages have become a digital marketing staple. Marketers now spend countless hours planning, building, and testing a range of landing pages. Despite their popularity and the amount of resources ...

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Marketing Management - Creative professionals say they expect demand for video production, motion graphics, and creative ...

Marketing Strategy - Which high-growth, dynamic industries could transform the business landscape in the coming years?

An online display ad needs to be visible on a webpage for 14 seconds, on average, in order for a consumer to gaze at it for one full second, according to recent research from InSkin Media, Research ...

If you're reacting late to buyer signals, you may lose the customer along their journey. Start responding in real-time with ...

Email marketing experts will urge you to follow the latest and greatest best-practices: Personalize your content, send to only engaged audiences, segment whenever possible and create accurate personas ...

Explore how brands use scarcity, exclusivity, and social sharing to design must-attend experiences and events that tap into ...

B2B buyers say the top things vendors could do to improve their content are to curb the sales messaging and to create shorter pieces, according to recent research from Demand Gen Report and ON24. The ...

Thought leadership is not a new topic. In fact, the term was coined by Joel Kurtzman back in 1994. In the two-and-a-half decades since, we've seen the rise of YouTube experts, Instagram influencers, ...

Gen Z is the fastest-growing audience demographic on LinkedIn, according to recent research from the professional social network. The report was based on internal LinkedIn data as well as third-party ...