Inspired by research showing 60% of parents say “no” more during the summer, the “Summer of Yes” showcases the brand’s better ...

The tie-ups put the spotlight on CTV and first-party data as the e-commerce giant’s advertising offering grows at a faster ...

Musician Tyla features in the seasonal effort that aligns with a marketing trend of brands asking consumers to unplug from screen time.

Emily Ketchen discusses bringing artificial intelligence into the marketing organization and how to stay agile during periods ...

Executives detail the innovation strategy at the Coca-Cola brand, which recently became the No. 3 carbonated soft drink in ...

More than a quarter of SMBs use artificial intelligence for their marketing and social media efforts, per Verizon Business ...

The retailer is “evolving the structure” of Walmart Connect, eliminating some roles while opening others aligned with its ...

A star-studded Brandcast unveiled a deeper NFL partnership, new sponsorship offerings and contextually relevant ads powered ...

A “UO Hauls” campaign features citywide scavenger hunts, immersive pop-ups and a U-Haul partnership aimed at helping ...

Following its purchase of Influential last year, the agency is fortifying its creator network and technology offering in ...

A new campaign insisting the soft drink goes best with grilled foods is timed to National Barbecue Day and includes a ...

The media conglomerate boasted a portfolio that drives $1.4 trillion of consumer spending every month — and took shots at its ...