Brands including McDonald’s and Starbucks are taking big swings with creative campaigns, evolving loyalty strategies and ...

The decision marks the close of a chapter for an industry trailblazer whose agency, Droga5, was the cornerstone of ...

The cosmetic brand is working with the social media star, famous for sailing from Oregon to Hawaii with his cat, on a ...

Inspired by research showing 60% of parents say “no” more during the summer, the “Summer of Yes” showcases the brand’s better ...

Executives detail the innovation strategy at the Coca-Cola brand, which recently became the No. 3 carbonated soft drink in ...

Ads display a QR code that can be scanned to access a digital scratch-off sweepstakes with prizes including movie tickets, flight vouchers and more.

The tie-ups put the spotlight on CTV and first-party data as the e-commerce giant’s advertising offering grows at a faster ...

Emily Ketchen discusses bringing artificial intelligence into the marketing organization and how to stay agile during periods ...

More than a quarter of SMBs use artificial intelligence for their marketing and social media efforts, per Verizon Business ...

A star-studded Brandcast unveiled a deeper NFL partnership, new sponsorship offerings and contextually relevant ads powered ...

The retailer is “evolving the structure” of Walmart Connect, eliminating some roles while opening others aligned with its ...

Following its purchase of Influential last year, the agency is fortifying its creator network and technology offering in ...