Mistplay is the #1 loyalty app for mobile gamers. Its community of millions of engaged mobile gamers uses Mistplay to ...

Mistplay is the #1 loyalty app for mobile gamers. Its community of millions of engaged mobile gamers uses Mistplay to ...

Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, has released the Q1 2025 ...

High-income gamers show greater openness to in-game advertising: For app developers looking to balance revenue with player ...

Laura Kell, chief data and product officer, Havas Media Network, joins ExchangeWire's head of content, John Still, for a wide-ranging conversation on AI. Tune in as they discuss a range of AI topics, ...

In today’s Digest, we discuss Google’s decision to restrict publishers' control over how their content is used in its AI search, a US District judge pressing Apple to approve Fortnite’s return to the ...

By taking advantage of Chartboost by LoopMe, publishers can develop new revenue streams, introduce operational efficiencies, ...

Dollar General, known for its extensive network of over 20,500 stores across 48 states, is leveraging Kevel's Retail Media ...

MarkApp, a global contextual advertising platform across CTV, mobile app, and web environments, has announced a strategic ...

Media buyers using LightBoxTV’s platform will now be able to align their campaigns more closely with actual consumer buying ...

Bearman is a seasoned ad tech veteran, having built the Unity Ads team in EMEA, led X’s MoPub business up through a USD$1b ...

Success with agentic AI is picking up across the advertising world. What stands out is how the most forward-looking teams are ...