CBSE’s Sugar Board mandate for schools is an example of how simple communication can lead to policy change, says PersonaKraft ...

Reaches 1.50 lakh users for the video OTT app, with 20% of them being the paying users.

The Israeli content recommendation and monetisation solution provider, Taboola has opened its office in Gurugram, its second office location in India. The adtech player already has an office in ...

Articles written by Kanika Bedi ...

Meet the marketing leaders driving transformation, innovation, and impact across Asia-Pacific’s foremost brands.

Industry veteran Raj Kamble, founder and chief creative officer at Famous Innovations, shares his thoughts on Abby Awards, ...

The future of marketing is not about AI replacing humans—it is about AI empowering humans to do more, faster, and with ...

Contact Customer Support at campaignindia@haymarketsac.com or call +91 022 69047500 ...

Mindshare, Wavemaker and EssenceMediacom will continue to provide clients with dedicated teams as brands within WPP Media.

A collaborative global research conducted by IIM Lucknow faculty highlights the risks of greenwashing for brands.

The awards receive 2,678 entries spanning categories including digital storytelling, co-creation campaigns, branded content, ...

Packed with several insightful panel discussions, the Day 2 of Goafest 2025 focused on diverse topics including OOH, CCO's ...