In the increasingly expensive world of app distribution, where Apple’s 30% tax eats into margins and App Store discovery is becoming ever more elusive, one quiet revolution is reshaping how successful ...

AI automation delivers 55% revenue boost for app marketers, processing 60+ market signals in real-time to transform campaign management.

A strong sports advertising strategy aligns business objectives with the passions of athletes and fans. Marketers must stay ...

Discover how celebrity partnerships slash acquisition costs, spark virality, and build lasting brand loyalty for apps.

Mobile apps bypass Apple's 30% fee with web payments. Case studies show up to 190% revenue increases using proven frameworks.

New data from mobile measurement platform Kochava reveals that artificial intelligence is exposing massive flaws in how app ...

Eugene is a customer-obsessed product leader driving omnichannel experiences across retail and digital, with an app-first ...

In the cutthroat world of app marketing, where user acquisition costs spiral and regulatory compliance can derail entire ...

In-app video ad campaigns are the big leagues for affiliate marketers. High traffic costs, involved ad creative production, ...

The amount of time spent on an app and the number of times a user goes back to an app in a day are two key metrics to better understand the stickiness of an app. If a new feature is rolled out, one of ...

Yodel Mobile by NP Digital, the award-winning app marketing agency, has today announced its partnership with Zenni Optical, America’s largest online ...