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四天策略陷“促销疲劳“困局!亚马逊(AMZN.US)Prime Day活动首日遭遇 ...
智通财经APP注意到,亚马逊 (AMZN.US)今年进行了一场豪赌,将其年度Prime Day会员日夏季促销活动从两天延长至四天,押注更长的促销期能让消费者有更多时间在其庞大的网络商店中浏览数百万件优惠商品。但初步结果显示情况不容乐观,这给剩余促销日的表现带来了更大压力。
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