Airbnb claims its “very disciplined” approach to marketing over the past couple of years is paying off. “We continue to have a much lower level of marketing intensity than really anyone else in travel ...

NEW YORK, May 1 (Reuters) - Airbnb (ABNB.O), opens new tab announced its newest marketing strategy geared towards bringing in new customers by offering unique experiences as it expands beyond its ...

Airbnb announced its newest marketing strategy geared toward bringing in new customers by offering unique experiences as it expands beyond its core business of vacation rentals, the company said ...

NEW YORK (Reuters) - Airbnb announced its newest marketing strategy geared towards bringing in new customers by offering unique experiences as it expands beyond its core business of vacation rentals, ...

Global Head of Marketing Hiroki Asai explains how the company is replanting the flag around the platform's vision for travel with a new ad and app refresh.

Airbnb Inc. said its strategy of slashing advertising spending, investing in brand marketing and lessening its reliance on search-engine marketing is continuing to pay off. Its marketing spending ...

We catch up with the rental app’s marketing boss, Hiroki Asai, to hear why he shifted its strategy so dramatically and how he’s confident it has now found a winning long-term formula.

Never say never in travel. Airbnb has moved away from Google marketing in years' past, but recently it's found a way to play there more efficiently. Early in 2020, Airbnb diverted about $800 ...