While there are perceptions that AI drives impersonalised content, there is a willingness on consumers’ parts to receive this ...

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on X @tomfishburne See more of the ...

B2B tech giant IBM is making use of influencers to unlock new audiences while also advocating for its own employees to ...

As data shows less than half of marketing leaders have any control over pricing and distribution, what can CMOs do to expand ...

Tariff disputes and an increasingly insular political climate has left global brands in a challenging situation - but there are ways to deal with it.

There is good knowledge among marketers around effectiveness theory, says Dr Grace Kite, but many are finding themselves ...

From revealing marketers’ lack of influence over three of the 4Ps to the impact CMO turnover has on brand equity, it’s been a ...

British Gas introduced brand characters, the Things, in its latest campaign, which its marketing boss says is a fluent device ...

Marketing Week has teamed up with the Advertising Association for a third year to spotlight organisations that have opened up ...

The company, which owns Mr Kipling, Bisto and Ambrosia, says it is currently recruiting for Yilmaz Erceyes’ replacement.

Female athletes posting on TikTok have more engagement than their male counterparts, as the platform ups its focus on women’s ...

How do marketers position brand-building investment as capital expenditure without the formal accounting change?