Emily Ketchen discusses bringing artificial intelligence into the marketing organization and how to stay agile during periods ...

A star-studded Brandcast unveiled a deeper NFL partnership, new sponsorship offerings and contextually relevant ads powered ...

PepsiCo this week finalized a $1.95 billion acquisition of the brand, which has used a “community- and culture-first approach ...

More than a quarter of SMBs use artificial intelligence for their marketing and social media efforts, per Verizon Business ...

Featuring loads of Hollywood star power, the tech giant’s presentation showed off results from the first full year of ...

Fenty Beauty, The Weeknd and Paramount are among the marketers testing new ways to merge virtual and physical shopping ...

The retailer is “evolving the structure” of Walmart Connect, eliminating some roles while opening others aligned with its ...

A new campaign insisting the soft drink goes best with grilled foods is timed to National Barbecue Day and includes a ...

Attention metrics revolutionize DOOH advertising as Captivate's network delivers superior engagement scores above traditional ...

Sponsors including Samsung Galaxy, Under Armour and Wayfair delivered real value during the first year of the women’s 3-on-3 ...

The platform combines proprietary supply-side intelligence with artificial intelligence-powered buying tools to streamline ...

Global Head of Marketing Hiroki Asai explains how the company is replanting the flag around the platform's vision for travel ...