A collaborative global research conducted by IIM Lucknow faculty highlights the risks of greenwashing for brands.

To win Gen Z, marketers must respect their intelligence, honour their experiences, and mirror their culture, says Chariot Productions Media founder.

Ad volumes for IPL 2025 decline by 1.1% compared to the previous year, according to TAM Sports advertising report for IPL 18.

While the IAB Tech Lab solution is meant to protect advertisers, DoubleVerify has detected numerous cases of deception and ...

The OpenAI Ghibli trend was beautiful, fun, and viral. But it exposed cracks in our approach to AI in art, says Oktobuzz ...

Packed with several insightful panel discussions, the Day 2 of Goafest 2025 focused on diverse topics including OOH, CCO's ...

The awards receive 2,678 entries spanning categories including digital storytelling, co-creation campaigns, branded content, ...

Our weekly roundup of the latest appointments and account wins news from Jack in the Box Worldwide, Boldfit, Wella ...

Captiv8 will join forces with the group's Influential and Epsilon. Contact Customer Support at campaignindia@haymarketsac.com ...

As Omnicom eyes IPG, India becomes a focal point for futureproofing portfolios, with Sinha and Singh leading a hybrid ...

In a market that demands cohesion across channels and stakeholders, B2B2C brands are using martech to unify messaging, boost ...

The festival to feature over 60 speakers across 35 sessions and 20 masterclasses from the advertising, media, and marketing ...