“CTV is a strong channel for advertisers today but opportunities exist to make it even better,” said Bill Michels, Chief ...

Gracenote, the content data business unit of Nielsen, has reported quarter-over-quarter growth in available programming on ...

Understand the diverse media habits of different generations and the importance of an age-inclusive approach for broader ...

Find out the latest advertising spend trends and competitive dynamics shaping European retail. Tailored for SMBs, this ...

Milan, June 3, 2025 – According to data released by Auditel, the Italian TV JIC, and analysed by Nielsen, a global leader in audience measurement, data, and analytics, on average, over 8 million ...

Throughout the month of April, Nielsen employees celebrated Global Volunteer Month with volunteering and environmental ...

Balance your short and long term brand performance goals with a full-funnel marketing strategy. Industry peers and experts ...

Nielsen and VIZIO’s Inscape are extending their strategic data relationship, building on our collaboration that began in 2022. This multi-year agreement reinforces our shared commitment to delivering ...

Retail media spend is growing. How are marketers incorporating retail media networks in their plans for the year ahead?

NEW YORK – May 27, 2025 – YouTube maintained its lead among media companies in Nielsen’s April 2025 Media Distributor Gauge report, representing 12.4% of audiences’ time spent watching television.

Streaming and connected TV (CTV) are increasingly becoming a dominant force in the television landscape and a critical component of modern advertising strategies. For marketers around the world, ...

The global marketing landscape in 2025 is a dynamic one. AI’s rapid evolution and the rise of shoppable advertising present exciting opportunities, but the industry is also navigating global market ...