The impact of the Indiana Fever star goes well beyond the basketball court. In her second season, Clark is also changing the league’s bottom line.

Indiana Fever guard Caitlin Clark was responsible for over 26 percent of the WNBA's economic activity in 2024, according to an expert.

Caitlin Clark has taken women's basketball by storm over the past year or so, and in doing so, she has transformed the sport from a punchline to a hot commodity. The surge in interest in women's basketball,