We catch up with the rental app’s marketing boss, Hiroki Asai, to hear why he shifted its strategy so dramatically and how he’s confident it has now found a winning long-term formula.

Marketing Week will be digging deeper into Airbnb’s marketing strategy, with a look at why in-housing is best for the brand, and why marketing and product should work together.

Airbnb announced its newest marketing strategy geared toward bringing in new customers by offering unique experiences as it expands beyond its core business of vacation rentals, the company said ...

I was in LA for Airbnb’s 2025 Summer Release. As part of the day’s events, Federico and I interviewed Jud Coplan, Airbnb’s ...

NEW YORK, May 1 (Reuters) - Airbnb (ABNB.O), opens new tab announced its newest marketing strategy geared towards bringing in new customers by offering unique experiences as it expands beyond its ...

Strategy is the keyword here ... In my opinion, Instagram is enough for your Airbnb social media marketing. While it may be tempting to have a Facebook page as well, Facebook lacks the story ...

Airbnb Inc. said its strategy of slashing advertising spending, investing in brand marketing and lessening its reliance on search-engine marketing is continuing to pay off. Its marketing spending ...

Warner Bros. Discovery shocked advertisers at its upfront, announcing the re-rebrand of HBO Max. Plus, it discussed new ad tech and IP for ad partnerships.

NEW YORK (Reuters) - Airbnb announced its newest marketing strategy geared towards bringing in new customers by offering unique experiences as it expands beyond its core business of vacation rentals, ...