A record $23.8 billion in sales is expected to be spent by consumers for Amazon Prime Days, Adobe said in a forecast released on July 7. That's a 28.4% increase year over year and $9.6 billion more than the comparable period last year. Last year, shoppers spent $14.2 billion during the two-day Amazon Prime event, according to Adobe.

With tariffs still threatening to make products more expensive, 2025’s Prime Day deals couldn’t have come at a better time. It’s worth jumping on big sales when they appear so you aren’t stuck paying significantly higher prices on items like personal electronics, tools and foreign goods with the fluctuating economy.

Amazon is extending its annual Prime Day sales and offering new membership perks to Generation Z shoppers amid tariff-related price worries and possibly some consumer boredom with an event marking its 11th year.

The dollar rose to its highest level in more than a week, extending gains as President Donald Trump started to unveil his proposals for US trade tariffs.