Moviegoers may have to wait a little longer before movies start at AMC Theaters as the theater chain is updating its pre-show ...

AMC Theatres announced it will be adding commercials before movies, in addition to the already lengthy amount of trailers and ...

AMC Theatres will run an additional ad with the already existing pre-movie commercials and movie trailers, reports confirmed.

Despite AMC's belief that the pre-show ads will not have a negative impact on the customer, the move sparked outrage on ...

AMC Theaters will start showing advertising after the trailers and before the movie begins. Regal and Cinemark have had ...

“While AMC was initially reluctant to bring this to our theaters, our competitors have fully participated for more than five ...

AMC Theatres is confident its new business model of running ads before movies won’t discourage filmgoers from coming to ...

The pre-show will go on and on as the exhibition giant will introduce a “platinum spot” advertising window on July 1 ...

The theater chain’s decision brings it in line with what its biggest competitors, Regal and Cinemark, have been doing since ...

AMC Theaters will soon run even more commercials before its movies start, adding non-trailer ads to its pre-movie spots.

AMC Entertainment Holdings Inc. has agreed to run more advertising in its theaters, ending its yearslong opposition to ...

Starting July 1, AMC Theatres, the largest cinema chain in the U.S. and Europe, will introduce an additional commercial to ...