AMC Theatres announced it will be adding commercials before movies, in addition to the already lengthy amount of trailers and ...

“While AMC was initially reluctant to bring this to our theaters, our competitors have fully participated for more than five ...

You might have to wait a little longer for the show to start next time you’re at the movie theater. Traditionally, AMC plays trailers for other films before the start of the show. Now, they’re adding ...

The theater chain’s decision brings it in line with what its biggest competitors, Regal and Cinemark, have been doing since ...

Starting July 1, AMC Theatres, the largest cinema chain in the U.S. and Europe, will introduce an additional commercial to ...

Movie experts say theater-goers can expect an average of 20-to-30 minutes worth of promos during the pre-show.

(NYSE:AMC). The movie theater name nearly went bankrupt as it was forced to shut its doors for a time and things still haven't recovered to pre-COVID levels. While expectations were high for ...